Healthcare Product Distributor's Blended Learning
From our first meeting, I always knew that the project would be in good hands.
One of the nation’s largest distributors of specialty healthcare products wanted to help its sales force understand the company’s complex reimbursement service offerings.
Challenges
- Provide the sales team with the knowledge and tools to successfully sell the reimbursement solutions offered by the company
- Offer flexible training that meets the sales team’s busy schedules
- Use the company’s preferred presentation tool for the training
Approach
- Identify business objectives and learners’ knowledge gaps
- Work with the presentation tool vendor, Brainshark, to make the most of the tool’s capabilities
- Develop an instructionally sound training program to meet the business and training needs
Results
- A blended learning program consisting of e-learning modules, self-study and a workshop
- Multiple opportunities for learning and success throughout the training program
- Long-lasting partnership between the client, Michaels & Associates and Brainshark
Download the Case Study PDF
