Healthcare Product Distributor's Blended Learning

From our first meeting, I always knew that the project would be in good hands.

— Director of Operations

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One of the nation’s largest distributors of specialty healthcare products wanted to help its sales force understand the company’s complex reimbursement service offerings.


  • Provide the sales team with the knowledge and tools to successfully sell the reimbursement solutions offered by the company
  • Offer flexible training that meets the sales team’s busy schedules
  • Use the company’s preferred presentation tool for the training


  • Identify business objectives and learners’ knowledge gaps
  • Work with the presentation tool vendor, Brainshark, to make the most of the tool’s capabilities
  • Develop an instructionally sound training program to meet the business and training needs


  • A blended learning program consisting of e-learning modules, self-study and a workshop
  • Multiple opportunities for learning and success throughout the training program
  • Long-lasting partnership between the client, Michaels & Associates and Brainshark

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